Grigory Metlenko leads the technical operations at WebM. Based in Melbourne, Grigory specialises in managing and evolving a business’s “Digital Core” – the central nervous system where websites, databases, and smart AI tools connect to work as one seamless engine.

At WebM, Grigory focuses on the “Post-AI” landscape. His strategic oversight here is built on years of experience designing high-performance frameworks at our sister agency, YEWS. He helps businesses navigate technical complexity by using smart API integrations and automated AI agents to turn manual work into streamlined competitive advantages.

His strategy is built on three core pillars:

• The Trust Algorithm: He believes that long-term partnerships are built on technical competence, reliability, and low self-interest.
• The “Human Algorithm”: As we integrate more AI into our lives, Grigory focuses on the “human code”—the ethical judgment and empathy that machines cannot replicate.
• Marketing Flow: He views Time to Resolution (TTR) as a growth metric. By ensuring technical systems are always running smoothly, he protects the “Marketing Flow,” making sure a business never misses a sales opportunity due to a technical glitch.

Grigory’s work is grounded by his deep commitment to his community. He holds an ordained role at the Holy Virgin Protection Cathedral in Brunswick East and a leadership position with the Rusichi Russian Dance Ensemble. For Grigory, whether he is optimising a complex system or serving his community, the goal is always the same: ensuring technology serves people, and not the other way around.