How We Gave a Cleaning Business Owner Their Time Back
The owner was a fantastic operator but was drowning in admin. They were juggling a basic website, a separate booking platform, and their mobile phone, manually sending quotes, scheduling jobs, and following up on reviews.
Client
A successful residential and commercial cleaning business
Strategic Partner
The business owner
The Goal
To stop wasting time on manual admin and create a professional, automated system for winning and managing jobs.
The Challenge
The owner was a fantastic operator but was drowning in admin. They were juggling a basic website, a separate booking platform, and their mobile phone, manually sending quotes, scheduling jobs, and following up on reviews.
Our Approach
We listened to their sales process and then built a unified Digital Core to automate it. We created a new WordPress site with an integrated booking system, connected it to their GHL account to manage customer communication, and set up workflows to automatically request Google reviews after a job was completed.
The Transformation
For the Business
The owner saved an estimated 15 hours per week on administrative tasks, allowing them to focus on hiring more staff and growing the business. Their booking and follow-up process is now seamless and professional.
Key Technical Wins
A fully automated workflow that handles online bookings, sends appointment reminders, manages customer communication through a central CRM (GHL), and automatically drives new Google reviews.
“WebM didn’t just build me a website; they built me a business operations engine. The time and mental energy I’ve saved is incredible. I can finally focus on my clients and my team.”
Sarah J.
Owner of a Residential Cleaning Company
Head of SEO at a Specialist SEO Agency
