FAQ2025-10-13T12:14:47+10:00

Frequently Asked Questions

Who is WebM?2025-10-10T15:51:34+10:00

We are the expert technical partners who build and manage the Digital Core for Australian businesses. Our purpose is to clear the technical roadblocks so that our clients and their strategic partners can focus on what they do best and achieve the success they deserve.

What is the “Digital Core”?2025-10-10T15:54:25+10:00

The Digital Core is our term for a unified, powerful, and cohesive technical system where a business’s marketing (WordPress), sales automation (GHL), and e-commerce (WooCommerce/Shopify) work as one. It’s the opposite of a disconnected, siloed system that limits growth.

Are you a marketing agency?2025-10-10T15:54:55+10:00

No, we are not marketing strategists. We are the expert technical implementers who partner with your strategic lead—whether that’s you, your consultant, or your agency—to turn their vision into a flawless technical reality. Your strategist provides the “what” and the “why”; we provide the “how.”

What does “Results, Not Dogma” mean?2025-10-10T15:55:14+10:00

It means our loyalty is to your business result, not to a specific tool or trend. While we have a preferred, best-of-breed tech stack, we are pragmatic and flexible. We use our expertise to recommend and implement the best technical solution for your specific goal, not just the one that’s easiest for us.

Who is the WebM team?2025-10-10T15:55:47+10:00

We are a hard-working, smart team of passionate tech-nerds, developers, and project managers. We are constantly learning and exploring the latest advancements in technology to ensure we are always providing the best possible solutions for our clients.

Where is WebM based?2025-10-10T15:56:19+10:00

Our core operations are based in Melbourne, Victoria, but we are a remote-friendly team that serves clients all across Australia.

What makes WebM different from other agencies?2025-10-10T15:58:04+10:00

Most agencies focus on one piece of the puzzle. We focus on the entire system. Our key difference is our ability to architect and manage a unified Digital Core, our dual-platform expertise in both WordPress and Go High Level, and our role as true technical partners who take ownership of the outcome.

What is your AI Policy?2025-10-10T16:01:37+10:00

We don’t use AI to replace our experts; we use it to amplify them. We embrace AI as a tool to enhance our human expertise, speed up our processes, and deliver superior results for our clients in a way that is ethical and responsible.

Who is YEWS?2025-10-10T16:02:06+10:00

YEWS (Your Easy Web Solutions) is our specialist development partner. We are one company with two specialist teams: YEWS handles the initial website build and redevelopment, and WebM handles the proactive, ongoing management. It’s a seamless, unified process that eliminates the risk of a bad handoff.

What kind of businesses do you work with?2025-10-10T16:02:26+10:00

We work with a wide range of small to medium Australian businesses, from service-based companies like builders and cleaners to national e-commerce brands. We also partner extensively with marketing, design, and consulting agencies who need a reliable technical team.

What is the “WebM Way”?2025-10-10T16:02:42+10:00

The “WebM Way” is our set of guiding principles. It’s about owning the outcome, focusing on results, staying curious about new technology, and communicating with clarity. It’s our promise to be the expert technical team you can always rely on.

Why do you focus so much on the “how”?2025-10-10T16:03:07+10:00

Because a brilliant strategy is useless without flawless technical execution. Many businesses and agencies have great ideas but are limited by their technology. We believe that by taking complete ownership of the “how,” we empower our clients and partners to achieve results they previously thought were impossible.

What does a “proactive” partnership mean to you?2025-10-10T16:03:27+10:00

It means we don’t wait for things to break. We are constantly working behind the scenes to monitor, manage, and optimise your Digital Core. For our top-tier clients, it also means we proactively bring new ideas and technical opportunities to our consultations to help push their business forward.

How do you stay ahead of technology trends?2025-10-10T16:03:55+10:00

We are passionate tech-nerds! Our team is constantly learning, testing, and exploring the latest advancements in AI, automation, and integration. This curiosity is a core part of our culture and allows us to provide you with a technical foundation that is built for the future.

What’s the biggest mistake you see businesses make with their websites?2025-10-10T16:04:12+10:00

Treating it like a static brochure instead of the central hub of their entire business. A website shouldn’t just look good; it should be a powerful, integrated tool that actively drives growth. That’s why we focus on building a complete Digital Core.

How much do your plans cost?2025-10-11T17:17:14+10:00

Our proactive WordPress management plans start with WebMaintain at $79/mo. Our all-inclusive WebM Digital Core plan, which includes a GHL account, is $549/mo. All subscription prices are inclusive of GST.

Do you offer annual discounts?2025-10-11T17:18:03+10:00

Yes. When you choose to pay annually for any of our plans, you get one month free, which is a great way to save.

Which WebM plan is right for me?2025-10-11T17:18:35+10:00
  • WebMaintain is perfect if you need a rock-solid, secure, and fast website but don’t need regular hands-on help.
  • WebManager is ideal if you have an active marketing strategy and need an expert team to implement changes each month.
  • WebM Digital Core is for businesses serious about growth who want a complete, all-in-one solution for their entire technical ecosystem, including GHL.
What if I don’t fit into one of your plans?2025-10-11T17:19:08+10:00

What if I don’t fit into one of your plans?
We specialise in creating bespoke and custom plans. We understand that every business is unique. The first step is to book a Game Plan Call with our team so we can listen to your needs and architect the perfect solution for you.

Are there any lock-in contracts?2025-10-11T17:19:30+10:00

No. Our plans are billed monthly or annually, and you can cancel at any time. We believe in earning your business every single month through the results we deliver.

What is included in the “WebM Work Included” hours?2025-10-11T17:19:50+10:00

This is your dedicated time for our expert team to implement technical tasks. This can be used for content updates, plugin research, performance tweaks, building landing pages, or implementing changes for a marketing campaign. It’s your direct line to our expertise.

What is a “WebM Work Block”?2025-10-11T17:20:09+10:00

This is our term for a block of our expert team’s time (e.g., 1 hour) that you can purchase to add to your subscription for a specific month or project. It’s a flexible way to get extra help right when you need it.

What is your hourly rate for additional work?2025-10-11T17:20:26+10:00

For our active subscribers, our preferred rate is $120/hour (+ GST). This reflects the value of having an expert team that already knows your system inside and out.

Do you do ad-hoc work for non-clients?2025-10-11T17:20:51+10:00

Our core business model is based on long-term partnerships through our subscription plans, as this is where we can provide the most value. For one-time projects, our development partners at YEWS are often the best fit. We recommend booking a scoping call to discuss your needs.

Is it better for me to host my own website and ask for ad-hoc work or to join a WebM plan?2025-10-11T17:21:13+10:00

While it may seem cheaper upfront to host your own site, our clients find that the value of our proactive management plans is immense. With WebM, you’re not just getting hosting; you’re getting a fully managed, secure, and high-performance Digital Core, plus access to our expert team and premium licenses. This provides a far greater return on investment than a “break-fix” ad-hoc model.

What payment methods do you accept?2025-10-11T17:21:32+10:00

We offer two convenient payment methods for our ongoing management plans. You can pay securely via any major credit card through our online portal, or you can set up a direct debit from your bank account for a ‘set and forget’ experience.

Can I upgrade or downgrade my plan?2025-10-11T17:21:50+10:00

Yes, absolutely. We are a flexible partner. You can change your plan at any time to better suit your business needs.

What does the price for the “WebM Digital Core” plan include?2025-10-11T17:22:08+10:00

It’s our all-in-one solution. It includes everything in the WebManager plan, plus your own GHL Plus Account (a $297/mo value), full management of that GHL account and its integrations, and 3 hours of proactive work each month. It’s the ultimate expression of our philosophy.

Are there any setup fees for your management plans?2025-10-11T17:22:26+10:00

For existing websites that are in good health, there is no setup fee to join our management plans. If a site requires significant cleanup, optimisation, or redevelopment to meet our standards, we will provide a quote for a one-time Setup Project.

Why is your pricing a subscription?2025-10-11T17:22:46+10:00

Because proactive management is an ongoing process, not a one-time event. The digital landscape is constantly changing, with new security threats and software updates emerging daily. Our subscription model allows us to be your long-term technical partner, continuously ensuring your Digital Core is secure, optimised, and performing at its best.

How does the value of the included GHL account work?2025-10-11T17:23:03+10:00

The GHL Plus account retails for $297/month. By bundling it into our Digital Core plan, we are able to offer it as part of a complete, managed solution at a price point that provides incredible value and simplifies your billing.

What if I need more than the included hours in my plan?2025-10-11T17:23:25+10:00

You can easily purchase additional “WebM Work Blocks” at our preferred subscriber rate. We are flexible and can scale up our support to match the demands of your marketing campaigns.

Is the GHL account in my name?2025-10-11T17:23:41+10:00

Yes. For our Digital Core clients, we set you up with your own GHL Plus account through our reseller program. You have full ownership and access.

Why is your hourly rate for subscribers cheaper than for project work?2025-10-11T17:23:58+10:00

Because our subscribers are our partners. The preferred rate is a reflection of our long-term relationship. Our team already knows your system, which allows us to work more efficiently, and we pass that value on to you.

Are there any hidden fees?2025-10-11T17:24:15+10:00

No. We believe in transparency. Our pricing is clear and straightforward. The only additional costs would be for work that falls outside your plan’s included hours, which would always be quoted and approved by you first.

Do you only work with WordPress?2025-10-11T17:24:38+10:00

WordPress is the heart of our “Marketing Hub” and our primary area of expertise. We believe it offers the best combination of power, flexibility, and scalability for our clients to execute ambitious marketing strategies.

Do you build new websites from scratch?2025-10-11T17:25:01+10:00

Yes. Our specialist development partners at YEWS handle all new builds and major redevelopments. We then seamlessly transition the site to our WebM management plans for long-term success, ensuring the team that manages the site has a deep connection to the team that built it.

What is “Full Redevelopment”?2025-10-11T17:25:20+10:00

This is where we take your existing website design and rebuild it on a modern, high-performance foundation. You get all the benefits of a brand new site (speed, security, clean code) without the cost and time of a full redesign. It’s a powerful way to modernise an aging asset.

Do you work with any WordPress theme?2025-10-11T17:25:40+10:00

We are experts in the Avada theme because we believe its power and flexibility allow us to rapidly implement complex marketing strategies. We are also specialists in lightweight themes like GeneratePress for projects where raw speed is the absolute top priority. We can work with other high-quality themes, but we will always recommend the best solution for your specific goals.

How do you make an Avada site fast?2025-10-11T17:25:59+10:00

We are Avada specialists. We apply our deep expertise to meticulously optimise every aspect of the site, from server configuration and image compression to database tuning and the selective loading of scripts. We know how to leverage its power without sacrificing performance, giving you the best of both worlds.

What is “headless” WordPress?2025-10-11T17:26:18+10:00

A headless setup is an advanced architecture where WordPress is used purely as a backend content management system, and a separate front-end technology is used to display the website. It can offer incredible speed and flexibility. We are experienced in architecting headless solutions when the strategy calls for it.

What is included in your proactive WordPress management?2025-10-11T17:27:57+10:00

It’s a comprehensive service that includes daily backups, 24/7 security monitoring, all software and plugin updates, performance tuning, database optimisation, and uptime monitoring. It’s the complete peace-of-mind solution that allows you to focus on your business.

What premium licenses are included in your plans?2025-10-11T17:28:17+10:00

All our plans include our “best-of-breed” tech stack, including our licenses for premium plugins like Rank Math Pro, Perfmatters, and Gravity Forms, as well as the Avada theme. This saves our clients hundreds of dollars a year and ensures your site is always running on the best tools.

What happens to the licenses if I cancel my plan?2025-10-11T17:28:35+10:00

The premium licenses we provide are part of your active WebM management plan. They are not transferable and remain with us if you choose to cancel your service. You would need to purchase your own licenses to continue receiving updates for those plugins.

Who owns the website?2025-10-11T17:28:52+10:00

You do. 100%. The website and all its content are your assets. We are your technical management partner.

What happens if I want to move my site away from WebM?2025-10-11T17:29:21+10:00

We believe in partnership, not lock-ins. If you choose to leave, we will provide you with a full backup of your website files and database. You will always have full ownership and control of your assets.

Do you host the websites yourselves?2025-10-11T17:29:39+10:00

We don’t own the servers. We use premium, managed WordPress hosts like Kinsta and WP Engine because they are the best in the world at what they do. We then manage your entire hosting environment on your behalf, ensuring it’s always optimised for your site.

Why is managed WordPress hosting better than cheap shared hosting?2025-10-11T17:29:58+10:00

Managed WordPress hosting is a high-performance, secure environment specifically optimised for WordPress. Unlike cheap shared hosting, which is often slow and insecure, it offers the superior speed, security, and expert support that are essential for a professional business website.

Do you help with content updates?2025-10-11T17:30:20+10:00

Yes. Our WebManager and WebM Digital Core plans include dedicated time each month that can be used for content updates, creating new pages, or any other changes you need.

Can you build landing pages for our marketing campaigns?2025-10-11T17:30:43+10:00

Absolutely. This is a core part of our service. We work with your strategic team to rapidly build and deploy high-performing landing pages that are technically flawless.

My current site is a mess. Can you fix it?2025-10-11T17:31:10+10:00

Yes. We specialise in taking on complex or messy websites. Our first step would be a “Scoping Call” to assess the situation. Often, a “Full Redevelopment” project is the best path forward to build a stable, long-term foundation.

How do you handle WordPress updates?2025-10-11T17:31:34+10:00

We use a safe and professional update process. Updates are first tested in a staging environment to ensure they don’t cause any conflicts. Once confirmed, we deploy them to your live site with zero downtime.

Do you provide a staging or development site?2025-10-11T17:31:51+10:00

Yes. All sites we manage have access to a staging environment. This allows us to test new features, updates, or design changes safely before pushing them to your live website.

What if a plugin I use is not on your “best-of-breed” list?2025-10-11T17:32:15+10:00

Our philosophy is “Results, Not Dogma.” We are flexible. While we have a preferred stack, we are happy to work with your existing high-quality plugins. We will always provide our expert recommendation but will implement the best solution for you.

Do you offer website design services?2025-10-11T17:32:37+10:00

Our specialist partners at YEWS handle all design and development work. We then take over the management. This ensures you get a dedicated design and development expert and a dedicated management expert.

What is Go High Level (GHL)?2025-10-11T17:33:07+10:00

Go High Level is a powerful, all-in-one sales and marketing platform. It acts as the “Automation Hub” of your Digital Core, handling everything from your CRM and email marketing to your sales funnels and online calendars.

Do I need to have a GHL account to work with you?2025-10-11T17:33:26+10:00

Not at all. Our WebMaintain and WebManager plans are focused on WordPress. Our premier WebM Digital Core plan is for businesses who want a unified WordPress and GHL system, and it even includes a GHL account for you.

What is the benefit of integrating WordPress and GHL?2025-10-11T17:33:49+10:00

When integrated correctly, they become a powerful, automated growth engine. You can capture a lead on your WordPress site, and GHL can automatically nurture them with emails, SMS messages, and tasks for your sales team, turning a cold lead into a hot prospect without any manual work.

What kind of GHL integrations do you specialise in?2025-10-11T17:34:28+10:00

We are experts in architecting and managing the entire GHL ecosystem. This includes integrating GHL forms, funnels, calendars, and chat widgets with your WordPress site, as well as building complex, custom automation workflows that match your sales process.

What is the GHL account included in the Digital Core plan?2025-10-11T17:35:24+10:00

Our WebM Digital Core plan includes a full GHL Plus Account, which is a $297/mo value. This gives you your own powerful, unrestricted environment to manage your sales and marketing.

What if I already have my own GHL account?2025-10-11T17:35:48+10:00

That’s great! We can create a bespoke plan for you that includes our expert management of your existing GHL account. The first step is to book a Game Plan Call.

Do you help set up the automations and workflows in GHL?2025-10-11T17:36:04+10:00

Yes. This is a core part of our service. We are the technical implementers who take your strategic plan and build the required workflows and automations in GHL to bring it to life.

Can you integrate other tools besides GHL?2025-10-11T17:36:21+10:00

Absolutely. We are experts in creating seamless connections between your platforms using tools like Zapier, custom Google Apps Script automations, and more. We can connect your Digital Core to almost any modern software.

What is Zapier?2025-10-11T17:36:36+10:00

Zapier is a powerful tool that acts as a bridge between different web applications, allowing them to talk to each other. We often use it to create custom integrations as part of a Digital Core.

Do you help with email marketing setup?2025-10-11T17:36:52+10:00

Yes. We can technically implement your email marketing strategy within GHL, including setting up templates, campaigns, and automation sequences based on the guidance of your strategic lead.

Can you connect my website forms to my CRM?2025-10-11T17:37:08+10:00

Yes. This is a fundamental part of building a Digital Core. We ensure every lead captured on your website is instantly and reliably sent to your CRM with the correct tagging and segmentation.

What if my CRM is not Go High Level?2025-10-11T17:37:24+10:00

While GHL is our preferred “Automation Hub,” we can integrate with other major CRMs like HubSpot, Salesforce, or ActiveCampaign. We would discuss your specific needs during a Scoping Call.

What are Google Apps Script automations?2025-10-11T17:37:39+10:00

This is an advanced service we offer. We can write custom scripts to create powerful automations within your Google Workspace (e.g., automatically creating a Google Doc from a form submission). It’s a way to create highly bespoke workflows.

How do you ensure my integrations are reliable?2025-10-11T17:37:54+10:00

We don’t use “duct tape” solutions. We build robust, professional integrations and then proactively monitor them as part of our ongoing management plans. We ensure your data is always flowing correctly.

Can you help me automate my sales process?2025-10-11T17:38:13+10:00

Yes. We are the technical team that can take your defined sales process and build the GHL automations to make it a reality, from lead capture and appointment booking to follow-up sequences.

Do you work with e-commerce sites?2025-10-11T17:39:25+10:00

Yes. We are specialists in architecting and managing the “E-commerce Hub” of your Digital Core. Our goal is to turn your online store into a true revenue driver.

Which e-commerce platforms do you specialise in?2025-10-11T17:39:42+10:00

We are experts in both of the leading platforms: WooCommerce (for WordPress) and Shopify. This allows us to implement the right technical architecture for your specific business strategy.

What is the difference between WooCommerce and Shopify?2025-10-11T17:39:57+10:00

WooCommerce is a powerful, open-source plugin for WordPress that offers ultimate customisation. Shopify is a hosted, all-in-one platform that is known for its ease of use. The right choice depends entirely on your business goals and technical needs.

What is your “Unified WooCommerce Core” architecture?2025-10-11T17:40:16+10:00

This is our approach for businesses that need the power of WooCommerce. We take your strategic requirements and implement a streamlined, unified WooCommerce store that is deeply integrated with your business operations (e.g., bookkeeping, inventory) and marketing platforms.

What is your “Shopify Power Front-End” architecture?2025-10-11T17:40:31+10:00

This is our solution for businesses that love Shopify’s e-commerce engine but are frustrated by its marketing limitations. We build a state-of-the-art WordPress front-end for your marketing and SEO, which then seamlessly feeds customers to your Shopify backend for checkout. It’s the best of both worlds.

Can you help make my WooCommerce store faster?2025-10-11T17:40:46+10:00

Absolutely. This is one of our core specialities. We perform a deep technical optimisation of your entire WooCommerce setup to ensure it can handle high traffic and provide a smooth, fast checkout experience.

Do you help with payment gateway integrations?2025-10-11T17:41:02+10:00

Yes. We have extensive experience with all major payment gateways, including Stripe, PayPal, and more, ensuring your customers have a seamless and secure payment experience.

Can you connect my store to my bookkeeping software?2025-10-11T17:41:19+10:00

Yes. We can implement the technical integrations to connect your WooCommerce or Shopify store to popular bookkeeping platforms like Xero or MYOB, saving you hours of manual work.

How do you support e-commerce marketing campaigns?2025-10-11T17:41:34+10:00

We are the technical implementers for your e-commerce marketing strategy. We can build the functionality for complex promotions, set up abandoned cart sequences, and ensure your product pages are perfectly optimised for your ad campaigns.

Which of your plans is best for an e-commerce store?2025-10-11T17:41:49+10:00

Due to the complexity of e-commerce sites, we recommend our WebManager or WebM Digital Core plans. The included work hours are essential for supporting ongoing product updates and marketing promotions.

Can you help with inventory management?2025-10-11T17:42:05+10:00

We can implement the technical integrations to connect your e-commerce store with dedicated inventory management software, ensuring your stock levels are always in sync.

My Shopify site has bad SEO. Can you fix it?2025-10-11T17:42:22+10:00

Yes. This is a common problem that our “Shopify Power Front-End” architecture is specifically designed to solve. By building a WordPress front-end, we unlock the full power of the platform for your SEO agency to execute a world-class strategy.

Can you help me reduce my cart abandonment rate?2025-10-11T17:42:38+10:00

From a technical perspective, yes. We ensure the checkout process is as fast and frictionless as possible. We can also implement the technical setup for abandoned cart email sequences in your CRM.

Do you handle product uploads?2025-10-11T17:42:55+10:00

Yes. The included work hours in our WebManager and Digital Core plans can be used for tasks like bulk product uploads or updates.

Is my customers’ data secure?2025-10-11T17:43:15+10:00

Absolutely. We take e-commerce security very seriously. We ensure your site is compliant with all best practices and that your customers’ data is always protected.

Do you work with marketing agencies?2025-10-11T17:43:34+10:00

Yes. We are the perfect technical partner for marketing, design, and consulting agencies. We act as the reliable, expert web team for your clients, allowing you to focus on strategy and creative.

What is a “Network Partner”?2025-10-11T17:43:50+10:00

This is our referral-based partnership model. It’s built on mutual trust. You introduce clients who need expert technical management to us, and we provide them with seamless service that reflects brilliantly on you.

What is a “White-Label Partner”?2025-10-11T17:44:05+10:00

This is where you integrate our services directly into your own offerings. We work behind the scenes as your silent, in-house technical team, allowing you to add a valuable, recurring revenue stream to your business.

Do you offer a commission for referrals?2025-10-11T17:44:21+10:00

Our partnership is built on a win-win philosophy of delivering exceptional results, not on financial kickbacks. We believe the value we provide in making you look brilliant to your clients is the ultimate reward.

How do you collaborate with a client’s existing agency?2025-10-11T17:44:36+10:00

We act as a seamless extension of their team. We take complete ownership of the technical implementation, freeing up the strategic agency to focus on what they do best. We remove the technical bottlenecks for their campaigns.

What is the “Partnership Information Kit”?2025-10-11T17:44:53+10:00

It’s a comprehensive document that outlines everything you need to know about our collaboration process, partnership models, and the next steps to get started.

What is the “Partnership Playbook”?2025-10-11T17:45:13+10:00

This is a high-value asset we send to qualified potential partners. It includes real-world case studies and practical examples of how we help our partners succeed.

Why should our design agency partner with you?2025-10-11T17:45:28+10:00

We honour your vision. Our development team can turn your beautiful designs into a pixel-perfect, high-performing reality. Our ongoing management then ensures your design integrity is preserved through every future content update.

Why should our SEO agency partner with you?2025-10-11T17:45:45+10:00

We provide the flawless technical foundation that allows your SEO strategy to deliver the best possible results. We ensure the site is lightning-fast, technically sound, and ready for any advanced strategy you want to implement.

Why should our ad agency partner with you?2025-10-11T17:46:00+10:00

We maximise the return on your client’s ad spend. We ensure landing pages are technically flawless and lightning-fast, which directly helps to improve Google Ads Quality Scores and increase conversion rates.

My client’s website is a mess. Can you help?2025-10-11T17:46:14+10:00

Yes. This is a common reason agencies partner with us. We can take on the “problem child” sites, either through a redevelopment project or our proactive management, turning a liability into an asset for both you and your client.

How do you communicate with our team and the client?2025-10-11T17:46:29+10:00

We are flexible. We can communicate directly with you, the client, or both, depending on the model you prefer. We believe in clear, proactive communication at all times.

Can you attend meetings with our clients?2025-10-11T17:46:44+10:00

Yes. For our White-Label partners and Digital Core clients, we are happy to join client meetings as your “in-house” technical expert.

How do you handle urgent requests from our agency?2025-10-11T17:47:01+10:00

We understand that marketing moves fast. We have a priority support system in place to handle urgent requests from our partners, ensuring your campaigns are never stalled by a technical issue.

How do we get started with a partnership?2025-10-11T17:47:16+10:00

The first step is to visit our “For Partners” page and express your interest. Our team will then guide you through our simple and efficient onboarding process.

How do you keep my website secure?2025-10-11T17:53:57+10:00

We employ a multi-layered security strategy. This includes proactive software updates, a robust firewall, regular malware scanning, and best-practice security hardening. Security isn’t an add-on; it’s a core part of our management.

What happens if my site gets hacked while under your care?2025-10-11T17:54:14+10:00

While our proactive security measures make this extremely unlikely, we have a clear response plan. We will immediately work to identify and clean the site, restore it from a clean backup, and harden security to prevent future issues, all at no extra cost to you. This is the peace of mind our partnership provides.

How often do you back up my website?2025-10-11T17:54:29+10:00

All sites under our management are backed up daily to a secure, off-site location. We can restore your site to any point in the last 30 days.

What is AEO (Answer Engine Optimisation)?2025-10-11T17:54:50+10:00

AEO is the practice of optimising your website to be easily understood by AI and voice search assistants like Google Assistant and Siri. We ensure your site is technically prepared for this future of search, giving you a competitive advantage.

What is your approach to website speed?2025-10-11T17:55:09+10:00

At WebM, technical speed is our standard, not our goal. We believe a fast-loading website is the non-negotiable baseline. We use a best-in-class stack including Kinsta/WP Engine hosting, Perfmatters, and Cloudflare to guarantee a lightning-fast foundation for every client.

What is “True Performance”?2025-10-11T17:55:26+10:00

True Performance is our term for a holistic measure of how effectively your technology is working to achieve your business goals. It goes beyond simple speed to include conversion rates, user experience, and integration health. A fast site that doesn’t convert isn’t truly performing.

What is your tech stack?2025-10-11T17:55:42+10:00

Our philosophy is “Results, Not Dogma,” so we use the best tools for the job. Our preferred stack includes Kinsta/WP Engine, Cloudflare, Perfmatters, Rank Math Pro, Gravity Forms, Avada, and Go High Level.

Do you use custom code?2025-10-11T17:56:07+10:00

Yes. When the strategy calls for it, we can write custom PHP functionality, build custom plugins, or use Google Apps Script to create bespoke solutions. We have the expertise to build whatever your strategy requires.

Do you manage DNS?2025-10-11T17:56:26+10:00

Yes. As part of our service, we can manage your DNS through Cloudflare to ensure optimal performance and security. This is a critical but often overlooked part of a high-performing website.

Do you help with email hosting?2025-10-11T17:56:40+10:00

We do not provide email hosting (e.g., mailboxes). However, we are experts in email deliverability. We use services like SMTP2Go to ensure the emails sent from your website (e.g., form notifications) are reliable and don’t end up in spam.

My site has a lot of plugins. Is that a problem?2025-10-11T17:57:01+10:00

Not necessarily. The number of plugins isn’t as important as their quality and how they interact. As part of our onboarding, we perform a full audit and will recommend streamlining or replacing any plugins that are causing performance or security issues.

What is Cloudflare and why do you use it?2025-10-11T17:57:19+10:00

Cloudflare is a global network that provides a huge boost to your website’s speed and security. It acts as a CDN (Content Delivery Network) to serve your content faster to visitors around the world and provides a powerful firewall to block malicious traffic. It’s a key part of our best-in-class stack.

What are Google’s Core Web Vitals?2025-10-11T17:57:46+10:00

These are a set of specific factors that Google considers important in a website’s overall user experience, primarily related to speed and visual stability. Our performance optimisation work is specifically designed to ensure your site scores highly on these critical metrics.

Do you work with custom-built themes?2025-10-11T17:58:16+10:00

Yes. We are happy to manage websites built on high-quality, custom themes. Our team has the expertise to work with well-structured, custom code.

What if an update breaks my site?2025-10-11T17:58:58+10:00

This is exactly what our professional process is designed to prevent. We test all major updates on a staging site first. In the extremely rare event that an update causes an issue on your live site, our team is immediately alerted and will roll back the change and fix the issue.

How do you measure the success of your work?2025-10-11T18:07:47+10:00

The ultimate measure of our success is your success. While we track technical metrics like speed and security, the real KPIs are your business results: higher conversion rates, more qualified leads in your GHL, and the seamless execution of your marketing campaigns. We succeed when our technical foundation enables you to achieve your growth goals.

How does a faster website actually make me more money?2025-10-11T18:08:03+10:00

A faster website makes you more money in two key ways. Firstly, it improves your SEO rankings, leading to more free organic traffic. Secondly, it dramatically improves the user experience, which reduces your bounce rate and increases the percentage of visitors who convert into leads or customers.

What is the ROI of a management plan?2025-10-11T18:08:19+10:00

The ROI comes from multiple areas: the prevention of costly disasters (like a hack or a site crash), the direct increase in conversions and SEO from a high-performing site, the time you and your team save by not having to deal with technical issues, and the value of the included premium licenses. Our clients find the ROI to be immense.

How can you help my business if I’m not very tech-savvy?2025-10-11T18:08:36+10:00

We are the perfect partner for you. Our job is to handle all the technical complexity so you don’t have to. We communicate in clear, simple language and provide you with the peace of mind to focus on what you do best: running your business.

How can you help my business if I AM very tech-savvy?2025-10-11T18:08:51+10:00

We are also the perfect partner for you. You’ll appreciate our best-in-class tech stack, our structured processes, and our deep expertise. We can have high-level technical conversations and act as your expert implementation team, freeing you up to focus on the bigger strategic picture.

Can you guarantee my website will never go down?2025-10-11T18:09:08+10:00

No service can guarantee 100% uptime. However, we can guarantee that we use the best hosting infrastructure in the world, which has a 99.9%+ uptime record. We also have 24/7 monitoring that alerts our team immediately if an issue does occur, ensuring the fastest possible resolution.

How do you help me get more leads?2025-10-11T18:09:25+10:00

We provide the technical foundation for your lead generation strategy. We ensure your site is fast and optimised for SEO to attract visitors. We then build frictionless forms and landing pages to capture their details, and integrate with your CRM to ensure every lead is nurtured effectively.

Can you guarantee my website will rank #1 on Google?2025-10-11T18:09:43+10:00

No reputable company can guarantee a #1 ranking. SEO is a complex and competitive field that involves many factors beyond just the technical setup. However, we can guarantee that we will provide the flawless technical foundation that gives your SEO agency the best possible chance to succeed.

How long does it take to see results from your work?2025-10-11T18:09:59+10:00

For performance optimisation, the results are often immediate—you’ll see a faster site within days of us starting. For results like increased leads or SEO rankings, this depends on your marketing strategy, but our work ensures there are no technical barriers holding you back.

My business is unique. How do I know your solution will work for me?2025-10-11T18:10:16+10:00

This is why our process always starts with a strategic call. We take the time to listen and understand your unique business goals and challenges. We then architect a technical solution that is specifically tailored to you. We don’t do “one-size-fits-all.”

What if I’m not happy with the service?2025-10-11T18:10:31+10:00

We are committed to our clients’ success. If you’re ever not happy, we want to know about it. We will work with you to address your concerns. And since we have no lock-in contracts, you always have the flexibility to make the best choice for your business.

How do you provide a competitive advantage?2025-10-11T18:10:46+10:00

We provide a competitive advantage by giving you a technical foundation that is superior to your competitors’. A faster, more secure, and better-integrated Digital Core allows you to execute marketing strategies more effectively and provide a better user experience, which are key differentiators in today’s market.

My marketing manager is very hands-on. How do you work with them?2025-10-11T18:11:01+10:00

We love working with hands-on marketing managers! We act as their expert technical execution team. They can bring us any idea or strategy, and we’ll provide the “how,” collaborating with them to implement it quickly and according to best practices. We free them up to focus on marketing, not on wrestling with technology.

How does your work help my sales team?2025-10-11T18:11:18+10:00

We help your sales team by ensuring the leads that are passed to them are high-quality and have been nurtured effectively. Our GHL integrations can automatically score leads, book appointments in their calendars, and provide them with a clear history of a lead’s interactions with your website, allowing them to have more effective sales conversations.

What is the single most important result you deliver?2025-10-11T18:11:37+10:00

Peace of mind. The ultimate result we deliver is the confidence that comes from knowing you have an expert, proactive team managing the technical heart of your business, freeing you and your team to focus on growth.

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