How a WordPress Front-End Unlocked a Shopify Store’s True SEO Potential
The SEO agency was hitting a ceiling. Their strategy was sound, but Shopify’s restrictive theme and blogging capabilities were preventing them from building the advanced content hubs and landing pages needed to truly compete.
Client
A direct-to-consumer brand using Shopify
Strategic Partner
A specialist SEO agency
The Goal
To overcome Shopify’s content marketing limitations and dominate search engine rankings.
The Challenge
The SEO agency was hitting a ceiling. Their strategy was sound, but Shopify’s restrictive theme and blogging capabilities were preventing them from building the advanced content hubs and landing pages needed to truly compete.
Our Approach
We implemented our “Shopify Power Front-End” architecture. We built a state-of-the-art WordPress site, giving the SEO agency the full technical prowess of the platform—including premium plugins like Rank Math Pro and the ability to create custom-coded landing pages. This powerful marketing front-end seamlessly feeds customers to the Shopify backend for checkout.
The Transformation
For the Business
Organic search traffic increased by 150% within six months, becoming their most profitable acquisition channel.
For the Strategic Partner
The SEO agency had their hands completely untied. They could now execute technical SEO strategies they previously thought impossible, allowing them to secure number-one rankings for highly competitive keywords.
Key Technical Wins
A fully indexable, lightning-fast WordPress content hub that unlocked the full power of the SEO agency’s strategy, all while integrating seamlessly with the Shopify checkout.
“WebM gave us the technical toolkit we needed to win. Their WordPress front-end solution for our Shopify client was a game-changer for our SEO strategy.”
John S.
Head of SEO at a Specialist SEO Agency
Head of SEO at a Specialist SEO Agency
